Five Frogs - Logo, Branding & Website RFP


Five Frogs, Inc., a new Connecticut nonprofit working to develop a powerful movement of leaders, seeks proposals from Connecticut professionals to help the organization establish its brand and website.

Five Frogs, Inc. Organizational Overview

The organization was recently established to serve as a hub for leadership development supports. Its flagship program, established in 2008, is Leadership Development Roundtable (LDR). Now, Five Frogs is poised to grow additional programs in service to its broader mission.

Connecticut is stronger and more equitable as a result of effective, diverse social impact leaders working together across boundaries of difference to solve complex social problems and strengthen communities.

Mission: Five Frogs, Inc. is building a powerful movement of diverse leaders with the competencies, mindset, drive and relationships necessary to create lasting, positive change for an equitable Connecticut. We provide individual and group support, helping leaders maximize strengths, learn from experience and leverage the power of inclusive networks.

Five Frogs, Inc. by contract also operates The ZOOM Foundation’s Fellowship Alumni Program. A small amount of activity for LDR Alumni programming is also managed. It is expected that these programs and others will be built out in the coming years.

The real value, and something that the organization wants to do more with, is the network. This includes more than 250 LDR alumni, 18 ZOOM Fellowship alumni and hundreds of friends. A brand and new website must include the future potential needs of this growing base of leaders.

Project Goals

  1. Create a logo and brand for Five Frogs, Inc., in alignment with current LDR branding.
  2. Develop a website to serve as a resource for all Five Frogs, Inc. recruitment, communications, programming and the network.

Target Audience

The target audience for the logo, associated branding materials and website include: LDR program applicants, current participants (36+ annually) and alumni (250+); ZOOM Fellowship alumni (18); national and Connecticut funders; and board and staff. The LDR website was developed with an assumption that younger, next gen leaders were the primary target.

Project Deliverables and Specifications

  1. Logo for Five Frogs, Inc. – one program (LDR) has a logo and we would want to create a logo and associated branding materials (PowerPoint template, letterhead, etc) complementary to the LDR logo
  2. Style guide for Five Frogs, Inc. – we have a style guide for LDR.
  3. Website design and creation


  • Proposals submitted by 5:00 PM, April 26, 2019.
  • Designer selected by May 1st, 2019
  • Logo design – initial impressions shared with Five Frogs, Inc. team in order to get first impressions from stakeholders by May 15, 2019
  • Logo design – three options shared with Five Frogs, Inc. team by May 31, 2019
  • Logo design – final by June 30, 2019
  • Associated branding materials (PowerPoint template & letterhead, for example) created by July 15, 2019
  • Website design – sample provided July 15, 2019
  • Website design – final by July 30, 2019 Website content upload – August 15, 2019
  • Website published by August 30, 2019

Proposal Format

Please provide a description of your company’s work and focus. Detail the scope of services, including budget for the project as described and provide a detailed tasks and timeline chart. Tell us who will be responsible for each element of the project and our primary point of contact.

In your response, please indicate whether your company is certified as a woman or minority-owned business. Preference will be given to responses from Connecticut-based businesses.

Request for References

Please provide the names and email addresses for three clients for whom you have created logo, website and associated branding materials. We will reach out to them as we make our final decisions.

Proposal Delivery Instructions and Contact Information

Please submit proposals to no later than 5PM April 26th, 2019.